Google+ Brand Accounts: What Social Media Managers Want to See Featured

Published in Google Plus
Rate this item
(0 votes)

Arguably the most novel concept of Google+ is grouping contacts in circles. People are learning to embrace and optimize their circles for better curation and privacy.


Businesses are seeing a lot of potential for circles too. Baochi Nguyen, community manager for Boingo Wireless, said she’d like brand profiles to display circles it has created, and for followers to be able to follow that feed. “Similar to private and public Twitter lists,” she added.

Twitter lists are advantageous for brands because they save time, help recognize community members, and increase visibility and credibility. Being able to use Google+ circles in the same way would be a win for businesses and fans alike.

In addition, Nguyen would like her brand’s followers to be able to add themselves to community circles on the page. Members would then be able to post to that circle, much like a forum. The circles would be created by the page so as to align with topics relevant to the brand. For example, Nguyen said Boingo’s page might include a mobile devices group, wireless hotspots by geographic region and customer service or troubleshooting tips.

She also envisions these circles having a brand-to-customer live chat interface and a search function that would allow users to find articles Boingo has +1′d by topic. This would introduce a new layer of social customer service for brands. Though allowing community members to post to these circles freely could mean a high volume of spam, it would be useful for brands to reach fans based on specific interest and to get feedback from user-to-user and user-to-company interactions. If the brand page manager +1′d help articles and FAQs from the company site, it could make for a simpler troubleshooting experience via Google+.

Google+ users have been getting creative about how they’re using Hangouts, the platform’s group video chat service. Businesses could also take advantage it — given Google makes a few tweaks for the brand version.

One example is hosting scheduled Hangouts with high-level employees like CEOs and CTOs to talk about company and industry developments. Hangouts could also be useful for product managers looking for user feedback about apps, sites and hardware they’re developing. This could be challenging with Hangouts in their current form, as they’re open for the first 10 people who jump in.

“Ideally, we could specify the number of folks we want in the Hangout,” Nguyen said. “Access would be restricted to those with a special code, so brands could have contests to win entry into different Hangouts.”

Now that Hangouts can be initiated from YouTube , the feature could also help brands to spark real-time discussion around videos they’ve posted or those from partners and industry influencers.
Robust API

While optimizing current Google+ features for brands is clearly important, giving them the freedom to build their own communication tools could really set the platform apart. Dan Patterson, digital platform manager for ABC News Radio, envisions “a robust API, adoption of messaging and stream protocols and open formats like XML-export.”

Patterson referred to Twitter’s early days, when it functioned “far more like a protocol.” Even before releasing an API in September 2006, developers were putting together tweet maps. After the release, they took full advantage, making location-based tweet apps and more. Twitter gave users the tools to be able to make the service work best for them — which is what Patterson is hoping Google will do.

“I’d like to see Google+ function like Legos — allow us to decentralize the service and build things,” he said.

Historically, Google has taken an open-source approach to its code, meaning software developers could freely use it to customize new products. The biggest downside to this method? Lack of quality control. As a company grows and its consumers become more demanding, shutting those open doors on developers becomes inevitable.

Going back to the Twitter comparison, the service stifled app growth with its API rate limit in early 2009. Google did the same with Android in March of this year. It’s likely the company would eventually take similar action with Google+ — should it choose to grant Patterson’s wish for the platform.
Google Analytics & Places Integration

Last modified on Domingo, 18 Setembro 2011 10:00
Super User

Many folks involved in social media are so ADD driven to the latest social network, they fail to fully explore and make use of the networks that they are already part of.



  • Comment Link Indiana Segunda, 30 Maio 2016 12:12 posted by Indiana

    Excellent post. I used to be checking constantly this bog and I'm impressed!
    Veryy helpful information specially the closing phase :) I deal with such information much.

    I used to be looking for this particular information for
    a long time. Thank you and best of luck.

  • Comment Link Joselyn Segunda, 30 Maio 2016 12:04 posted by Joselyn

    Yes! Finally something about game cheat.

  • Comment Link Yvette Segunda, 30 Maio 2016 11:18 posted by Yvette

    Incredible! This blog looks just like my old one!
    It's on a entirely different subject but it has pretty much the same page
    layout and design. Superb choice of colors!

  • Comment Link Jamal Segunda, 30 Maio 2016 10:59 posted by Jamal

    Various other cars are easily available and also with llots to select from, right
    here you could locate an automobile or many vehicles thhat a lot of
    carefully satisfy your requirements.

  • Comment Link Lashawn Segunda, 30 Maio 2016 09:45 posted by Lashawn

    The impression they obtain by the product packaging of your item, the design of
    your website, or other informational products such as brochures or
    calling card will subconsciously set up the value of your company's services and products in their minds.

  • Comment Link Harley Segunda, 30 Maio 2016 09:10 posted by Harley

    What's up all, here every person is sharing such experience, therefore it's nice to read this blog, and I used to pay a quick visit this
    blog everyday.

  • Comment Link Laurinda Segunda, 30 Maio 2016 09:07 posted by Laurinda

    You are so cool! I do not suppose I have read through a single thing like that
    before. So nice to discover another person with original thoughts on this topic.
    Really.. thanks for starting this up. This website is one thing that is required on the web, someone
    with a little originality!

  • Comment Link Nannette Segunda, 30 Maio 2016 08:36 posted by Nannette

    Congratulations on completing this chapter of your life.

  • Comment Link Toni Segunda, 30 Maio 2016 08:31 posted by Toni

    This info is worth everyone's attention. When can I find
    out more?

  • Comment Link Shannon Segunda, 30 Maio 2016 08:29 posted by Shannon

    This is really attention-grabbing, You're an overly professional blogger.
    I have joined your rss feed and look forward to in quest of
    more of your great post. Additionally, I've shared your web site in my social networks

Leave a comment

Make sure you enter the (*) required information where indicated.Basic HTML code is allowed.